In this lesson I want to stop and talk about Branding and Professionalism. Getting a brand so that you can "Look Legit" is a very common reason. But I want to challenge the idea that you need it for that reason. Yes, culture in general values everything to be clean and tidy, but we are creating something different. As long as we are being ourselves and speaking to the people we are helping, we don't have to fit into a box. In fact, it's better if you don't.