Pulling Out Your Vibe | Visual Voyage

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Visual Voyage: Vibe

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Navigating this Course (3:05)
Tips for Finishing This Course (4:40)
Your Resources
Brand Audit (Check-In)
Custom Fonts (keep draft)

Lesson 1 | Value-Based Branding - the check-in

Visual Self-Discovery & Why it Matters For Visual Identity (3:29)
Value-Based Branding (1:46)
Examples of Value-Based Branding (7:08)

Lesson 2 | Visual Audience Research – collect the data

Tools For Visual Research (4:07)
What Are We Looking For? (2:51)
Who Are We Researching? (4:26)
Pinterest Visual Research (7:42)
Instagram Visual Research (6:44)
Using Magazines and Books for Visual Research (6:51)
Real World People Watching & Visual Research (3:47)
Making Visual Research Work For You (2:43)
Creating an Accessible and Inclusive Brand (4:27)

Lesson 3 | Value Boarding 101 – Bringing it all together

The Garden Method With Value Focus (5:09)
The Garden Method With Client Focus (4:27)
Deciphering Your Garden (5:26)
Pulling Out Your Vibe (4:57)

Lesson 4 | Vision Mapping – make a plan (for visual learners)

Getting Set Up (3:02)
Vision Mapping Guided Workbook

Lesson 5 | Visual Style Basics & Examples

Design Terminology (5:13)
"Professional" and "Looking Legit" (4:17)
Basic Rules for Effective Design
BONUS: Using Canva (25:40)
An Overview of Your Pinterest Boards (4:10)
Abstract & Geometric
Minimalist & Flat
Grunge & Punk
Organic & Natural
Formal & Corporate
Delicate & Feminine
Handmade Modern
Vintage & Retro
Fun & Playful
High End & Luxury
Rugged & Industrial
Suggested Stock (14:58)

Do the Thing!

Inspiration & Accountability (3:50)
Rising Forward (3:54)

WORKBOOK

Workbook & Resources

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Pulling Out Your Vibe

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