Make Client Research More Fun: For Visual Learners

There are a number of reasons you might be collecting data for your branding, whether it's improving your product, making your online experience more inviting and cozy for your audience, or trying to figure out how to get in front of more eyeballs. The fact is that the data collecting...

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9 Examples of Value-Based Branding

Note: If you missed the blog post about why value-based branding is important you can check that out here. It will be an important precursor to this post. If you're ready to dive right into using value based branding then allow me to invite you to check out a lesson in my Vibe course that's...

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A Heart-Forward Replacement For Traditional Brand Data Collection

The more we learn about business and capitalism the more we discover that people buy products that they feel like they need. So as a branding expert I used to dive into branding by researching the client and all of their data to determine what they are most likely to buy and building up the...

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10 Memorable Ways to Anchor Your Visual Brand Presence and Delight Your Community

Humans benefit from ritual and routines. That's why traditions are a big component of parenting and family life. Consistency in rituals within a family gives children a place to anchor their ships and know that their family will be there and something familiar will happen. Holidays, traditions,...

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